Free tools
Simple, fast tools for people who run and design Meta ads. They run in your browser, need no sign-up and save nothing you type.
Build URL parameters with Meta's dynamic values like {{campaign.name}} and {{ad.name}}, so every ad shows up by name in GA4 and your store. Checks your setup for the mistakes that send paid clicks to the wrong channel.
Open the UTM builder → Creative testingEnter your target CPA and monthly budget to see how much to spend per test, how long each test runs and how many new ads you need to produce every month.
Open the calculator → ReferencePlain-English definitions of the 44 metrics, audiences, formats and creative terms you see every day in Ads Manager, from ROAS and MER to hook rate and safe zones.
Read the glossary →These tools solve small, annoying jobs that come up in every Meta account: tagging links so you know which creative sold, and planning how much creative you need before the month starts. They run in your browser, need no sign-up and do not store what you type.
We add new tools when we keep solving the same problem by hand. If there is one you would use every week, tell us through the contact form.
Winning Ads gives you 150 editable Meta ad templates for Figma, each in all four sizes and mapped to cold, warm and hot audiences, plus 300+ hooks. Or get custom ads designed for your brand.