150 Meta ad templates, built for Figma
Performance creative, ready to build.
150 editable Figma ad templates built from creative structures used across campaigns representing $1M+ in ad spend. Every template ships in all four Meta placement sizes.
50+ buyers, zero ad spend
Lifetime updates
Commercial and client use
One payment, no subscription
Built from structures that earn their spend
Every template in the pack comes from a creative structure that has been run, measured and kept. Three of them, sitting in the columns you actually report on.
| Ad | Amount spent | Purchases | Purchase ROAS | CPC | CTR | Link clicks | Impressions | Adds to cart |
|---|---|---|---|---|---|---|---|---|
|
| $2,418.60 | 96 | 6.84 | $0.19 | 6.42% | 12,729 | 198,270 | 214 |
|
| $1,864.20 | 71 | 6.12 | $0.22 | 5.08% | 8,473 | 166,790 | 161 |
|
| $1,392.75 | 83 | 7.63 | $0.16 | 7.91% | 8,704 | 110,040 | 198 |
| Results from 3 ads | $5,675.55 | 250 | 6.80 | $0.19 | 6.47% | 29,906 | 475,100 | 573 |
Works everywhere
Built for Meta. Ready for every other ad platform.
The four sizes in every template cover the main image placements on Google Ads, LinkedIn, TikTok, Pinterest, Snapchat and X, so one concept can run across your whole media plan.
Facebook
Instagram
Google Ads
LinkedIn
TikTok
Snapchat
Pinterest
XWhat is inside
What is inside the pack
150 templates, the sizes, the funnel logic and the hooks to go with them. One Figma file, built so the only thing left to add is your product.
150 templates, built for any industry.
Static, story, reels, carousel and UGC-style layouts, each one taken from a creative structure that has run in a paid account.
1080 × 1350Four placements, already sized.
Every template ships in 1:1, 4:5, 9:16 and 1.91:1, so one concept covers feed, stories, reels and link placements without a resize pass.
Mapped to the funnel.
Each template is tagged cold, warm or hot, so you build to the job the ad has to do.
Free Figma is enough.
No Pro seat needed. Open the file in your Figma account and every layer is editable.
300+ hooks, sorted by industry.
The bonus file. Opening lines grouped by category, ready to drop into the headline layer and test.
Yours to use, and it keeps growing.
One payment, lifetime access and free updates as new templates land. Use them for your own brand or your clients.
How it works
Three steps from checkout to export
Works on a free Figma account. If you can replace an image and edit a text layer, you can ship your first ad from the pack the same day.
Step 1
Add the pack to your Figma files.
Open the pack from your Gumroad download and add it to your Figma files. Every template is inside, and a free Figma account is all it needs.
Step 2
Swap in your product and copy.
Drop your packshot into the product frame, rewrite the headline and switch the colours to your brand. Every element is an editable layer.
1:1
4:5
9:16
1.91:1Step 3
Export all four sizes at once.
Select the four frames and export. 1:1, 4:5, 9:16 and 1.91:1 come out together as PNG or JPG, ready to upload to Ads Manager.
One payment. Lifetime access and free updates.
Collaboration
Your whole ad team, in one file
Ad creative usually bounces between a designer, a copywriter and a marketer for days. Because the pack lives in Figma, everyone works on the same ad at the same time, and review happens on the canvas instead of in email threads.
4 people in this file
DesignerCopywriterMarketerMedia buyerEdit at the same time
Designer, copywriter and marketer work in the same file live, with no handoffs or exported drafts going back and forth.
Review on the layer
Comments pin to the exact headline or badge, so feedback lands right where the change needs to happen.
One source of truth
Every size and every round lives in one file with version history, so nobody ships an old draft.
Who it’s for
Built for the people who ship ads every week
Whether you run the account, the agency or the store, the pack does a different job for each of you.
Agencies
Onboard new clients without a creative backlog.
Turn out a full first round of statics for a new account in days, then keep the testing cadence your retainer promises without adding headcount.
Media buyers
Refresh creative before fatigue sets in.
When frequency climbs and CTR slides, you need new angles fast. Pull a proven structure, swap the copy and have fresh variants in the queue the same day.
D2C brands
Launch campaigns without waiting on a designer.
Brand a template once and get feed, story and reel placements out of it, so a launch or a sale is never stuck in a design queue.
Freelancers
Deliver more ads on the same retainer.
Start every brief from a structure that already works, use it on client work under the commercial licence, and spend your hours on strategy instead of layout.
Dropshippers
Test a new product every week.
Every product test needs creative before it needs budget. Drop the new product into a cold-traffic template and have all four placements live while the product is still trending.
Compare
Why not just use free templates?
Free templates are built to look good in a feed. These are built to do a job in an ad account. Here is the difference, line by line.
One payment. Lifetime access and free updates.
Template gallery
A closer look inside the pack
Every one of these is an editable Figma template, ready in all four sizes. None of them repeat what you have seen further up the page.
Proof
What founders say about Winning Ads
A founder and investor who recommends the pack, a performance marketer who tests with it, and a CEO who worked with the team behind it.
From his paid ads playbook for founders
“I bought this Figma template library there's some good ones and it's only $50”
Recommended in his post on paid retargeting, in the list of creative ideas he gives founders to get started.
Robin Choy
Founder at Adside.ai. Investor in 100+ startups w/ Batch Ventures
Uses the pack for creative testing
“Honestly, this has been a game changer for me. The ads are ready to use, well-designed, and have made my creative testing process so much faster. I’ve been able to test more variations without spending hours creating everything from scratch. The results have been amazing so far. Definitely worth it if you’re running ads and want to speed up your workflow.”
Divya Singh
Founder, Cyclitics & OYR. Performance marketing for D2C brands in supplements, fintech & sports
Client of the Winning Ads team
“Working with Bilal and the Winning Ads team has been a real pleasure. The campaigns are creative, data-driven and consistently deliver - and the communication is fast, honest and uncomplicated. I can recommend them without hesitation.”
David Hahn
CEO, GetMentioned
Pricing
150 ad structures for the price of one freelance static
Here is what the same starting point costs any other way, and everything you get for one payment.
Freelance range is a typical per-static rate. The pack gives you the 150 starting structures, you add your product and copy.
Winning Ads pack
Lifetime access
$49
one-time
One payment. No subscription, no seat fees, no renewals.
✓
150 editable Figma ad templates
✓
Every template in 1:1, 4:5, 9:16 and 1.91:1
✓
Mapped to cold, warm and hot funnel stages
✓
Works for any industry
✓
Static, story, reels, carousel and UGC-style formats
✓
Bonus: 300+ ad hooks sorted by industry
✓
Works on a free Figma account
✓
Commercial and client use included
✓
Lifetime access and free future updates
Joined by 50+ buyers. Secure checkout on Gumroad, instant download.
FAQ
Questions about the Meta ad templates
Straight answers on sizes, Figma, licensing and access before you buy.
What are Meta ad templates?
Meta ad templates are ready-made ad layouts you edit with your own product, offer and copy, instead of designing every ad from a blank canvas. Winning Ads gives you 150 of them in Figma, each built in the four Meta placement sizes and mapped to a cold, warm or hot funnel stage.
What exactly is included in the pack?
150 editable Figma ad templates, each in four sizes and built to work for any industry once you swap in your brand colours, copy and product image, plus a bonus library of 300+ ad hooks to pair with them. You also get lifetime access and every future update at no extra cost.
What sizes and formats do the templates come in?
Every template ships in 1:1, 4:5, 9:16 and 1.91:1, so one concept covers Feed, Stories, Reels and link placements without rebuilding it. The library spans static, story, reels, carousel and UGC-style layouts.
Do I need a paid Figma plan?
No. A free Figma account is enough to open, edit and export every template.
Do I need design experience to use them?
No. If you can swap an image and edit text in Figma, you can ship these. The layout, hierarchy and spacing are already done, so your time goes into the product, the offer and the copy.
Where do the template structures come from?
They are built from creative structures used across campaigns representing $1M+ in ad spend, then rebuilt as clean, editable Figma files. You bring the product, offer and copy for your own account.
What do cold, warm and hot mean?
It is the funnel stage each template is built for. Cold templates introduce the problem and the product to people who have never heard of you. Warm templates add proof and handle objections for people who already know you. Hot templates push a clear offer to people who are close to buying.
Can I use the templates for client work?
Yes. Commercial and client use is included, so agencies and freelancers can build client ads from the pack.
Do the templates work for TikTok, Google Ads or LinkedIn?
Yes. They are designed for Meta first, and the same four sizes cover 9:16 placements on TikTok and Snapchat, 1.91:1 and 1:1 on LinkedIn and Google display, and 1:1 or 4:5 on Pinterest. Check each platform’s current specs before you launch.
How do I get access after I buy?
Checkout runs on Gumroad. You get access right after payment, and future updates come through the same purchase.
Is it a subscription?
No. It is a one-time payment of $49 with lifetime access and free updates.
Can I get a refund?
No. The pack is a digital download with instant access, so all sales are final. The full terms are shown on the Gumroad checkout page before you pay.
Ready when you are
Your next 150 Meta ads are already designed.
Open the pack in Figma, drop in your product and offer, and export every ad in all four Meta sizes. One payment of $49, with lifetime updates included.
Get the pack, $49Instant access through Gumroad. Works on a free Figma account. Commercial and client use included.
