Custom ad design for Meta
Ads designed for your brand, ready to test.
Statics, Reels, UGC-style ads and carousels, designed by hand around your product, offer and audience. Built on the same structures as the Winning Ads library and delivered in all four Meta sizes.
4 Meta sizes per ad
Cold, warm and hot angles
Built for creative testing
Quote after a short call
Clients
Brands I have designed ads for
What I design
Every format your ad account runs on
Mix formats in one project or focus on one. Every concept is designed to test a clear angle, not just to look good.
Statics
Static ads
Feed and Story statics that make one clear point fast. Ideal for testing hooks, angles and offers at volume, delivered in 1:1, 4:5, 9:16 and 1.91:1.
Video
Reels and video ads
Short vertical ads built around the first three seconds, with motion, on-screen text and a clear call to action for Reels and Stories.
UGC
UGC-style ads
Review cards, testimonial layouts, chat screenshots and creator-style edits that feel native to the feed and lean on real customer voice.
Carousels
Carousel ads
Multi-card stories for product ranges, comparisons and benefit breakdowns, designed so every card earns the next swipe.
Why work with me
One person for strategy, copy and design
Most brands hire a designer and a copywriter, then spend their time stitching the two together. I do both, backed by real ad account experience.
Some designers write and some copywriters design. These are the gaps that show up most often when ad strategy, copy and design are split between different people.
How it works
From brief to ready-to-launch ads
A simple process that keeps feedback quick and the creative focused on what you want to test.
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1
Brief and call
Share your product, offer, audience and the ads that have worked so far. We talk it through on a short call.
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2
Angles and concepts
I map hooks and angles to cold, warm and hot audiences, then design the first round of concepts.
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3
Review and refine
You leave feedback and I refine. Layouts are built to be edited, so changes are quick.
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4
Delivery
Final ads in all four Meta sizes, clearly named and organised so your team can upload and start testing.
Templates or custom
Which one is right for you?
Both use the same performance-tested structures. The difference is who does the design work.
The Winning Ads pack
$49one-time, instant access
- 150 editable Meta ad templates in Figma
- All four Meta sizes for every template
- Mapped to cold, warm and hot audiences
- 300+ ad hooks to start from
- You add your product, copy and colours
- Works on a free Figma account
- Commercial and client use included
- Lifetime access and free updates
Best if your team is comfortable in Figma and wants to make ads in-house.
Custom ad design
Custom quoteafter a short call
- Ads designed from scratch for your brand
- Angles and hooks mapped to cold, warm and hot
- Ad copy: headlines and primary text
- Statics, video, UGC-style and animated ads
- All four Meta sizes, export-ready
- Editable Figma source files
- Feedback and refinements, directly with me
- Per batch, per campaign or monthly
Best if you would rather hand off creative and focus on running ads.
Ways to work together
Creative support that fits how you grow
Bring me in for a single batch, a campaign, or keep new creative coming every month. Same strategy, copy and design either way.
10 ads, built to go live
A focused set of 10 ads around your strongest angles, designed, written and exported in every Meta size, ready to upload.
- Concepts across cold, warm and hot audiences
- Statics, video or UGC-style, your mix
- Ad copy and editable source files included
Great for: new launches, new offers and accounts that need fresh creative fast.
Creative for a specific push
A custom set of ads for a product launch, a seasonal sale or a new angle you want in the account, scoped around your campaign.
- Planned around your campaign goal and dates
- Hooks and offers built for that moment
- Delivered with copy and source files
Great for: launches, sales events and seasonal campaigns.
A steady flow of new creative
Fresh concepts every month, planned around what the last round of results showed, so new ads are ready as older ones fatigue.
- A monthly plan of angles and concepts
- New variations of what is already winning
- Next round shaped by your results
Great for: brands spending on Meta every month.
Your clients, your name
Ad creative for your agency’s clients, delivered under your brand so you can take on more accounts without hiring.
- White-label delivery
- Built to each client’s brand guidelines
- Statics, video and UGC-style ads
Great for: agencies that need extra creative capacity.
What you get
Everything you need to launch and keep testing
Every project is delivered ready to upload, with the source files and copy so your team can keep iterating.
- JPG
- MP4
- FIG
- DOC
About
Hi, I'm Bilal.
I have spent 8+ years in design, starting with brand identities and logos. Today I focus on one thing: performance ad creative that gives media buyers more winners to test.
The creative structures I design have run across campaigns representing more than $1M in ad spend. They are also the foundation of the Winning Ads template library, used by 50+ buyers.
When you work with me, you work with me directly, from the first call to the final files.
Start a projectFAQ
Questions before we start
Short answers to what brands and agencies usually ask.
How much does custom ad design cost?
Every brand needs something different, so pricing depends on the formats, the number of ads and the timeline. Send the form below and you will get a clear quote after a short call.
How can we work together?
Four ways: a launch batch of 10 ads, a campaign project for a launch or sale, a monthly partnership with new creative every month, or white-label creative for agencies. We pick the right fit on the call.
Which formats and sizes do you deliver?
Static ads, Reels and video ads, UGC-style ads and carousels. Every ad comes in the four Meta sizes: 1:1, 4:5, 9:16 and 1.91:1.
What files do I get?
Export-ready JPG and PNG statics in all four Meta sizes, MP4 files for video and animated ads, the editable Figma source files, and an ad copy doc with headlines and primary text for every ad.
What do I need to provide?
Your product images or footage, brand assets such as your logo and fonts, your offer, and any ads that have worked before. If something is missing, we will cover it on the call.
Do you work with agencies?
Yes. Agencies can bring me in to design ads for their clients, including white-label work delivered under the agency’s name.
Do you also run the ads?
This service covers the ad creative. If you also need help with campaign setup, mention it in the form.
How long does a project take?
It depends on the number of ads and formats. You will get a delivery date together with your quote.
How is this different from the template pack?
The pack gives you 150 templates to edit yourself in Figma for $49. Custom ad design means I design the ads for your brand, so you do not touch the design work at all.
Can I see examples of your work?
A selection of recent client work is coming to this page soon. In the meantime, the 150 templates in the Winning Ads pack show the creative structures I build on.
Start a project
Tell me about your brand
Share a few details about your brand and the ads you need. I read every message myself and reply by email with next steps.
What happens next: I review your brand, we book a short call, and you get a clear quote and timeline.